I just found you today… can’t recall how. But this piece really hit home for me.
I’ll take you up on the challenge you set out here. I will experiment and play with AI tools in my films where I feel it adds something to the work. Because you’re 100% onto something here.
I think your take on AI and entertainment is really valuable. Thank you
Thank you for the kind words! I’m glad to hear you’re open to experimenting. If anything, I think many AI tools will be instrumental with pitching our original work — using concept art to show executives our visions.
I just started my Substack. My first post was on Monday and in that one, I dive even deeper into entertainment and AI. Check it out if you haven’t already! I’d love to hear your thoughts.
I am thrilled to find you here and read about your mindset in the current changing times, thank you. I am sharing your overall point of view. I’m looking myself into creating new gen games —— for the young adults eager to understand the world but not accustomed to disstil those lessons from 2-hour-sit-still movies (as we were).
Another great post! Hope you continue to share here :) Curious to know more about how you’re using these tools in the workflow of your own creative projects.
These are great points and I completely agree! I make similar points in my own writing.
It’s sad many creatives are railing against change rather than seeing the opportunities, there seems to be something deeply ironic if not hypocritical about creatives resisting change!
And I agree your gaming analogy is right, we won’t loose everything, AI enables for media to become more interactive and enriching experiences, personalised more to what we like.
Pretty, but full of plot holes. A bunch of non-sequiters and bad-faith arguments dressed up in dramatic "buy my solution or die" narrative.
The resistance you reference isn't about diffusion or U-net as much as it's about the blatant copyright violation. And it's more about the stated aspiration than the current implementation. And it's about the fact that genie-style AI doesn't lead to kids innovating in the way that home video did, it leads to further atomization, a reduction in collaboration, a replacement of joyously integrative practices with unrewarding latent-space slot-machine mining.
I don't mean to say that these technologies don't have a place in the future of video production. They have the potential to make a lot of mundane workflows more joyful. Awesome. That's not what's being sold right now by OpenAI and Stability.
Becoming more like Meta is not "gamification". That's an insult to the games industry. What does AI have to do with Hollywood embracing an addiction-meet-ads business model anyways?
Hollywood surely has problems, but production efficiency isn't its most pressing concern. Or at least, the types of efficiency that current AI companies promise, that artists have a problem with, isn't going to solve root causes. Your argument hinges on the assumption that falling revenues must be met with falling costs for "Hollywood" to survive in the face of new competition and that "AI" is the only viable solution.
Come on.
Smart people in our industry have made clear over the years several diverse ills impeding performance (consolidation of studios, increased control by venture capital, waste to trashed projects for the sake of gaming the stock market, the wrong people making the wrong decisions, perceived value deflation through race-to-the-bottom sales models, talent churn), which have their own diverse potential solutions.
If you're annoyed at colleagues bad-mouthing this new toy you've come to like, instead of getting on a soapbox to play your part in Altman's Tupperware party, consider asking those whiny colleagues what kinds of tech (and other solutions) they think *would* unleash their creativity.
I just found you today… can’t recall how. But this piece really hit home for me.
I’ll take you up on the challenge you set out here. I will experiment and play with AI tools in my films where I feel it adds something to the work. Because you’re 100% onto something here.
I think your take on AI and entertainment is really valuable. Thank you
Thank you for the kind words! I’m glad to hear you’re open to experimenting. If anything, I think many AI tools will be instrumental with pitching our original work — using concept art to show executives our visions.
I just started my Substack. My first post was on Monday and in that one, I dive even deeper into entertainment and AI. Check it out if you haven’t already! I’d love to hear your thoughts.
I am thrilled to find you here and read about your mindset in the current changing times, thank you. I am sharing your overall point of view. I’m looking myself into creating new gen games —— for the young adults eager to understand the world but not accustomed to disstil those lessons from 2-hour-sit-still movies (as we were).
Another great post! Hope you continue to share here :) Curious to know more about how you’re using these tools in the workflow of your own creative projects.
These are great points and I completely agree! I make similar points in my own writing.
It’s sad many creatives are railing against change rather than seeing the opportunities, there seems to be something deeply ironic if not hypocritical about creatives resisting change!
And I agree your gaming analogy is right, we won’t loose everything, AI enables for media to become more interactive and enriching experiences, personalised more to what we like.
I look forward to that.
Pretty, but full of plot holes. A bunch of non-sequiters and bad-faith arguments dressed up in dramatic "buy my solution or die" narrative.
The resistance you reference isn't about diffusion or U-net as much as it's about the blatant copyright violation. And it's more about the stated aspiration than the current implementation. And it's about the fact that genie-style AI doesn't lead to kids innovating in the way that home video did, it leads to further atomization, a reduction in collaboration, a replacement of joyously integrative practices with unrewarding latent-space slot-machine mining.
I don't mean to say that these technologies don't have a place in the future of video production. They have the potential to make a lot of mundane workflows more joyful. Awesome. That's not what's being sold right now by OpenAI and Stability.
Becoming more like Meta is not "gamification". That's an insult to the games industry. What does AI have to do with Hollywood embracing an addiction-meet-ads business model anyways?
Hollywood surely has problems, but production efficiency isn't its most pressing concern. Or at least, the types of efficiency that current AI companies promise, that artists have a problem with, isn't going to solve root causes. Your argument hinges on the assumption that falling revenues must be met with falling costs for "Hollywood" to survive in the face of new competition and that "AI" is the only viable solution.
Come on.
Smart people in our industry have made clear over the years several diverse ills impeding performance (consolidation of studios, increased control by venture capital, waste to trashed projects for the sake of gaming the stock market, the wrong people making the wrong decisions, perceived value deflation through race-to-the-bottom sales models, talent churn), which have their own diverse potential solutions.
If you're annoyed at colleagues bad-mouthing this new toy you've come to like, instead of getting on a soapbox to play your part in Altman's Tupperware party, consider asking those whiny colleagues what kinds of tech (and other solutions) they think *would* unleash their creativity.